Publisher · Founder · Media Executive
Joel
King
Joel King is an Australian publisher, founder and media executive. He founded Music Feeds in 2008, later served as Managing Director of Evolve Media Australia, COO of The Brag Media and COO of Vinyl Group, and is currently the owner and publisher of Blunt Magazine.
His career spans music, publishing, digital media, culture, events and technology.
"From Sydney's independent music scene to the boardrooms of Australia's largest music media companies."
About
Joel King began his career as a musician in Sydney's independent music scene before founding Music Feeds in 2008. What started as a passion project grew into one of Australia's largest independent music publications, covering Australian and international artists across editorial, video and live content.
In 2013, Joel established Music Feeds Studio — a recording and content production facility in Sydney that hosted Australian and international artists for sessions, interviews and live recordings. The following year, Music Feeds was acquired by Evolve Media, a global digital media company. Joel remained with the business and was promoted to Managing Director of Evolve Media Australia in January 2017.
In 2020, Joel joined The Brag Media, one of Australia's leading music and entertainment media companies. He was promoted to Chief Operating Officer, playing a leadership role in the expansion of Rolling Stone Australia, Variety Australia, commercial publishing operations and events. Following Vinyl Group's acquisition of The Brag Media in 2024, the business was restructured as Vinyl Media, a division of Vinyl Group. Joel remained with the company as Interim General Manager of Vinyl Media while also serving as Chief Operating Officer of Vinyl Group. He currently serves as an advisor to the CEO of Vinyl Group.
In 2025, Joel acquired and relaunched Blunt Magazine — an Australian alternative culture publication covering music, entertainment, youth culture, gaming and emerging cultural trends — as owner and publisher. Alongside his publishing and media work, King has maintained a long-standing involvement in music, recording and creative projects through Deerubbin Studio, established in 2019.
Career
Timeline
Founded Music Feeds
Launched Music Feeds as an independent music publication covering Australian and international artists. It grew into one of the country's most-read music media outlets.
Established Music Feeds Studio
Built Music Feeds Studio, a recording and content production facility in Sydney that hosted Australian and international artists for sessions, interviews and live recordings.
Music Feeds Acquired by Evolve Media
Music Feeds was acquired by Evolve Media, a global digital media company. Joel remained with the business through the transition.
Managing Director, Evolve Media Australia
Promoted to Managing Director of Evolve Media Australia in January 2017, overseeing the company's Australian operations and publishing portfolio.
Founded Deerubbin Studio
Established Deerubbin Studio, a creative studio and long-term music and recording project.
Joined The Brag Media
Joined The Brag Media, one of Australia's leading music and entertainment media companies, as a senior executive.
Promoted to COO, The Brag Media
Appointed Chief Operating Officer of The Brag Media, with responsibility for operations, commercial publishing, events and the company's portfolio of titles including Rolling Stone Australia and Variety Australia.
The Brag Media Acquired by Vinyl Group
The Brag Media was acquired by Vinyl Group, an ASX-listed music and media company, in a $10 million deal. The business was restructured as Vinyl Media, a division of Vinyl Group.
Interim GM, Vinyl Media / COO, Vinyl Group
Served as Interim General Manager of Vinyl Media while also holding the role of Chief Operating Officer of Vinyl Group.
Advisor to the CEO, Vinyl Group
Currently serves as an advisor to the CEO of Vinyl Group.
Acquired & Relaunched Blunt Magazine
Acquired and relaunched Blunt Magazine, an Australian alternative culture publication covering music, youth culture, entertainment and emerging trends, as owner and publisher.
Ventures
Companies & Projects
Music Feeds
Independent music publication covering Australian and international artists
Music Feeds Studio
Recording and content production facility hosting Australian and international artists
Evolve Media Australia
Australian arm of global digital media company Evolve Media
Deerubbin Studio
Creative studio and music project
The Brag Media
Australia's leading music and entertainment media company
Vinyl Group
ASX-listed music and media company
Vinyl Media
Publishing division of Vinyl Group
Blunt Magazine
Australian alternative culture publication covering music, youth culture, entertainment and emerging trends
Press
Press & Media
Selected press coverage. Archive continues to be updated.
Words
Selected Commentary &
Industry Perspectives
Writing and commentary on publishing, media, music, culture and technology.
Operating at scale: lessons from COO roles in Australian media
Operations · LeadershipContact
Get in touch
For press enquiries, editorial collaborations, speaking engagements or general correspondence.